People have often asked me this question: WHAT IS A GRAPHIC DESIGNER This inevitably leads to the question: What is Graphic Design?
I’ve never had a solid answer for this. I always wanted a way, however, to tell people what graphic design was. So I did some research. According to Wikipedia, Graphic Design is a visual communication process where space, colors and type are used to communicate messages.
WHAT DOES THAT MEAN?
Well, quite simply put, it means it is a way to create art that represents ideas. As graphic designers we play around with new technology, new art forms, new colors (this is an odd one) to create a piece we think is fitting.
We take the message given to us by our boss or client and use our experience to help display this message in the most effective way. Granted, this usually means our work ends up being aesthetically pleasing, but this is not always the case.
WAIT, I THOUGHT GRAPHIC DESIGN WAS ABOUT THE PRODUCT?
That is true! Graphic Design is actually about both the product AND the process. Both aspects of creating a final template and the final template itself are considered graphic design.
Some types of Graphic design are logos, brochures, magazines, books, newspapers, website design, posters, flyers, images, packaging, team jerseys. Anything and everything that deals with an idea and a message displayed with art is graphic design. Remember that! Anything dealing with art and its marketing is graphic design.
WHAT IS GRAPHIC DESIGN MARKETING GOOD FOR?
Graphic Design is good for a variety of career options. First and foremost is the marketer. Being a good marketing agent requires some knowledge of graphic design. After all, most marketing materials are pleasing to see. For example, an online marketer could hire a graphic designer to make his/her advertisement for Google.
Graphic Design also has many other career paths such as professional sports teams, movie artists, animation artists, production artist, packaging directors, packaging makers, books cover makers, etc.
A graphic designer/online marketer makes around $50,000 per year!